Fact File on Vogue

Vogue in 1917! Vogue 2008!

Vogue magazine started in the united states of America in 1892.
Vogue magazine was brought out as a weekly publication by Arthur Baldwin in 1892. After he died in 1909 Conde Nast took over the magazine and it slowly began growing. Conde Nast’s first change for the magazine was to change it to a bi-weekly instead of a weekly magazine. During 1910 Conde Nast went overseas with the magazine, first went to Britain and it was a success. Next they went to Spain which became a failure. Lastly went to France which was a massive success.
In 1973 Vogue became a monthly publication because of the editor-in-chief Grace Mirabella. The magazine went under editorial and stylistic changes, this was to respond to the changes in the life styles of their target market.
Vogue is still going and is now being published in 18 different countries:
* America
* Australia
* Brazil
* China
* France
* Germany
* Greece
* India
* Italy
* Japan
* Korea
* Latin America/Mexico
* Portugal
* Russia
* Spain
* Taiwan
* Turkey
* United Kingdom

Editor-in-chief of vogue in each country:
Vogue Editor Anna Wintour (United States)
Alexandra Shulman (United Kingdom)
Carine Roitfeld (France)
Patrícia Carta (Brazil)
Franca Sozzani (Italy)
Angelica Cheung (China)
Victoria Davydova (Russia)
Kirstie Clements (Australia)
Christiane Arp (Germany)
Myung Hee Lee (Korea)
Priya Tanna (India)
Elena Makris (Greece)
Seda Domaniç (Turkey)
Mitsuko Watanabe (Japan)
Rosalie Huang (Taiwan)
Eva Hughes (Mexico & Latin America)
Yolanda Sacristán (Spain)
Paula Mateus (Portugal)

I Have chosen vogue as a competitor magazine for the simple reason that I like the sophistication of the magazine and how it looks glossy and classy. I also like the house style used in vogue magazine as it’s simple but stands out and is affected.

Fact file on potential competitors.

Pictue of left it Smash hits in 2006, and on right is Smash hits in 1981

Smash hits…

* Smash hits genre is mainstream teen pop.
* It was owned by Emap from 1978 – 2007 then Bauer brought the company in 2007.
* The magazine folded in 2008 but the brand name still remains, as they have a website, radio station and TV channel.
* Smash hits puff was ‘Worlds greatest pop magazine’ This was relevant to when it first launched as it lived up to it’s name and teenagers loved it.
* Smash hits were priced at £1.90 per magazine and came out monthly but after the first 3 issues that had massive sales they turned to fortnightly.
* Smash hits house style was pop art colours such as,
Yellows
Pinks
Blues
And Oranges.
* After smash hits had been launched in the 1980’s the magazine had attained ‘phenomenon’ status and helped produce careers for high plying journalists such as heat editor Mark Frith.
However in 1990’s they saw circulation figures drop in spite of the change in format redesigns and change towards celebrity and entertainment icons.

I considered Smash hits as one of my competitors magazines because it has some aspects that my magazine will contain. The pop side of the magazine will be one of the things i will include but will be more sophisicated and not cheesy.

Introduction to my magazine

Hello, My name is Katy Short and i will be creating a magazine called Le' Musique. My magazine is all about Pop and R 'n' B. It will include the latest music from these genres, interviews from the stars themselves, and all the top gossip. My magazine is aimed at teenage girls aged between 13-18. The price of my magazine will be £1.50.